Music video structure - No Limit by Usher (2016)
The third R&B music video that I watched was 'No Limit' by Usher.
Like most videos of the genre, this one features the typical convention of choreography performed by Usher (the artist) and backing dancers, albeit with male ones and in a white/grey-walled room and not an urban, everyday setting, which challenges convention as dancers in R&B videos are often female. In addition, the lyrics do not really reflect the music video, which does not have a narrative and is instead focused on performance - although some R&B music videos do this (such as 'Love On Top' by Beyoncé and 'No Scrubs' by TLC), most are constructed to tell a story as well as promote the artist - 'No Limit' only does the latter. However, a variety of camera shots are
Despite no symbolic reflection of the lyrics in the video, a small connection is made when some dancers jump and bend over backwards, suggesting that they can do what others would find impossible and that there is 'no limit'.
Like most videos of the genre, this one features the typical convention of choreography performed by Usher (the artist) and backing dancers, albeit with male ones and in a white/grey-walled room and not an urban, everyday setting, which challenges convention as dancers in R&B videos are often female. In addition, the lyrics do not really reflect the music video, which does not have a narrative and is instead focused on performance - although some R&B music videos do this (such as 'Love On Top' by Beyoncé and 'No Scrubs' by TLC), most are constructed to tell a story as well as promote the artist - 'No Limit' only does the latter. However, a variety of camera shots are
Despite no symbolic reflection of the lyrics in the video, a small connection is made when some dancers jump and bend over backwards, suggesting that they can do what others would find impossible and that there is 'no limit'.
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