Music video structure analysis - Way Back by TLC (2017)
As part of my research into the RnB genre, I have chosen three music videos and looked at what they had in common, their conventions, and iconography. This will provide inspiration and guidance for when I come to create my own video. This analysis will look at the music video for 'Way Back' by duo TLC.
One of the RnB music video conventions that I first noticed was the urban setting and the dancers in the background, as well as the colourful clothes (a common feature of videos in this genre, which connotes an uplifting mood) jewellery and henna tattoos on the hands of Rozonda 'Chilli' Thomas (right in video thumbnail). Both she and Tionne 'T-Boz' Watkins are involved in the dance routines of the video and play a part in the video's narrative - they can be seen dancing on a roof, in the kitchen and near a swimming pool while looking at the camera, engaging with the viewers as they can be seen to be singing directly to us.
Another common convention that has been used in the video alongside the choreography is the objectification of women, when Snoop Dogg is performing his part of the song between the 2.49 and 3.12 mark and the featured dancer is presented as an object for the male gaze through her dance moves.
The editing in the video is slow and spaced-out, rather than fast-paced and montaged; this is a way in which convention has been challenged as a calm and relaxing mood has been created to match the tone of the video, which is about a party/get-together.
One of the RnB music video conventions that I first noticed was the urban setting and the dancers in the background, as well as the colourful clothes (a common feature of videos in this genre, which connotes an uplifting mood) jewellery and henna tattoos on the hands of Rozonda 'Chilli' Thomas (right in video thumbnail). Both she and Tionne 'T-Boz' Watkins are involved in the dance routines of the video and play a part in the video's narrative - they can be seen dancing on a roof, in the kitchen and near a swimming pool while looking at the camera, engaging with the viewers as they can be seen to be singing directly to us.
Another common convention that has been used in the video alongside the choreography is the objectification of women, when Snoop Dogg is performing his part of the song between the 2.49 and 3.12 mark and the featured dancer is presented as an object for the male gaze through her dance moves.
The editing in the video is slow and spaced-out, rather than fast-paced and montaged; this is a way in which convention has been challenged as a calm and relaxing mood has been created to match the tone of the video, which is about a party/get-together.
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