Album Adverts - Initial Ideas

From above: The first, second and third  drafts of my album advert

In the above designs, I used the images that appeared in one of my digipak drafts (the man standing with his back to the camera and the blue sky) and used white text, a common convention of R&B album adverts, to create the artist's name and details of the album, the included singles and the tagline 'Available now'. These inform the audience of what to expect from the album. Like the adverts I looked at during my research, the words are of various font sizes and are written in upper and lower case - I have done this to distinguish the artist from the music featured on the album and to create a visual dynamic between the features, thus appealing to the audience.

In the first advert, which uses the image of a man with his back to the camera, I have provided a link to the music video (which features a scene of a man dancing in a park setting) and the digipak (the same image is used on the inside centre panel), while also following convention by featuring an image of the artist. Below 'What If - The debut album' , I have placed the logos for its availability on Spotify and iTunes, which is seen on several modern adverts and gives the audience the options of physical & digital purchase and streaming. Opposite I have placed the singles that will be included in the album, and below that, the 'Available now' tagline - the layout will enable the audience to effectively read and know what to expect in the product, which will thus lead them to purchase the product.

The second advert uses the front cover image of the digipak (a blue sky, connoting tranquillity that also features in the music video) which features the artist's name and the title, with the further details of the singles and availability on the bottom in smaller text - I have done this so that the album and the artist are given prominence over what's included in the album, meaning that consumers will spot this first, before seeing the singles included ('What If' and 'Remember Me') and the fact that it is 'out now'. It can also be seen that the Spotify and iTunes availability logos have been put in the top left corner of the advert, again taking into account the fact that the audience may favour a digital copy of the album over a physical one, before they have seen the details of the artist, title and singles.

The third and final advert also uses a blue sky similar to the one used on the digipak cover of my album and the previous advert draft. I decided to put the artist name and the title on the top and in a large font size to draw the audience's attention to the album and the artist, highlighting it as the most important thing that they should be aware of, followed by the phrase 'The debut album' and the included singles 'What If' and 'Remember Me', which are written in a slightly smaller font. Unlike the two previous adverts,  I have placed the Spotify and iTunes stickers on the bottom left and right hand  corners, respectively in order to clearly highlight how the two different services can be used to listen to the album (streaming and downloading) and to make the layout less cluttered than if they were placed one on top of each other and close to the text. An advert with well-placed and organised text and graphics is more likely to attract and engage the audience than if they are cluttered and placed too closely to each other.